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GEM Switzerland National Report 24/25

Switzerland’s entrepreneurial landscape remains strong but faces challenges from global uncertainty, which has dampened perceptions of opportunity and entrepreneurial intent, with only 10% of adults planning to start a business. Entrepreneurs increasingly prioritize sustainability and social value, with 60% of women founders being mission-oriented compared to 45.9% of men—highlighting a gendered, purpose-driven shift. Export-oriented ventures are expanding, and digital adoption—particularly for sustainability goals—is growing, though AI integration remains limited. Persistent gender and education gaps continue to hinder broader entrepreneurial engagement. Nevertheless, Switzerland’s democratic stability and innovative capacity provide resilience amid evolving global challenges.

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Policy support and relevance improved slightly, from 4.8 in 2020 to 5.3 in 2024, while policies on taxation and bureaucracy remained relatively efficient, with scores in a range from 5.6 to 6.3. The socres for social and cultural norms fluctuated across the period, dipping to 5.3 in 2021 before recovering to 5.7 in 2024.

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